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Brand Advocate After 60 Minutes Inside Zappos.com
A couple of months ago, I published Advocacy is the New Loyalty; describing the power of advocacy as hyper-focused on the customer voice. I occasionally shop at Zappos.com, but last Friday, I became an...
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Brand Evangelists [VIDEO]
In today’s world, word of mouth creates trust in brands more effectively than any other marketing method. Brands who have evangelical supporters develop third party validation and are more likely to be...
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Three Tips for Encouraging Word of Mouth
Word of mouth recommendations give your brand a level of credibility that’s hard to imitate. When it comes down to it, customers trust other customers. To generate authentic word of mouth, you first...
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Events Are the Ultimate WoM Machine
While I am often known in my small echo chamber as a blogger, my best online moments have come from events, from BlogPotomac and Give to the Max Day: Greater Washington to the Emergency Social Data...
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Word of Mouth: What’s the Value to PR?
Unless you’ve been living under a rock, you’ve undoubtedly heard about the concept of word of mouth marketing (WoM). Although it has become the term du jour, this concept is nothing new. However, with...
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9 Ways to Improve Word-of-Mouth Communication
You may be surprised to learn that only 7 percent of word-of-mouth communication happens online. (WoM) is information passed between a non-commercial communicator and a receiver concerning a brand,...
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6 Customer Service Insights From Peter Shankman
Three-quarters of customers in the United States experienced rudeness in an interaction with a customer service representative, according to Peter Shankman in his latest book “Zombie Loyalists.” Each...
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Successful Word-of-Mouth Marketing Requires a Blended Approach
Remember the soft-serve machines with the perfect blend of chocolate and vanilla ice cream? Successful word of mouth marketing (WOMM) is like that. It combines offline and online activities as well as...
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Peter Shankman’s 6 Rules for Creating Loyal Customers
Back in the old days, say 15 years ago, if you had a terrible experience with a brand, you could write a letter to the editor, launch a personal boycott and tell friends. Brands didn’t need to react...
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Free White Paper! Build & Evangelize Community With Word-Of-Mouth
Even in this age when we have access to more resources than we could possibly consume, we still trust recommendations from our peers (aka word-of-mouth) above all else. Instead of one-to-one in-person...
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3 Benefits of Activating Your Employees on Social
Word-of-mouth marketing (WOMM) isn’t necessarily the marketing team’s or community manager’s task. WOMM can be a company-wide activity. In fact, it probably should be. Your employees are more similar...
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What Is Word-of-Mouth Marketing?
This post is based off the free Cision white paper “Build & Evangelize Your Community With Word-Of-Mouth.” What separates the brands that simply have customers from those that have loyal brand...
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4 Tools to Mobilize Your Followers & Stakeholders
You have a great product or service to offer, and you’ve invested time and energy into creating a solid brand message. You’ve identified your audience and you are ready to get the word out. But while...
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9 Word-of-Mouth Campaigns That Rocked
Ten years ago, AdAge published a survey of young adults which asked them what sources of information they trusted most to inform a purchase decision: nearly seven of ten identified word-of-mouth as the...
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Tip Sheet! Turn Employees Into Social Superstars
Believe it or not, we trust our friends with how we spend our money. Four in five consumers said they trusted friends and family more than ads and other pieces of branded content and have made a...
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5 Ways to Use Social Media to Reach a Local Audience
It’s easier than ever for brands to grow a presence on a worldwide scale. But bigger doesn’t always mean better. Sometimes looking no further than your metaphorical backyard helps build trust in your...
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5 Ways to Engage With Word-Of-Mouth
This post is based on information in our “Build & Evangelize Your Community With Word-Of-Mouth Marketing.” Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with...
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Everything You Need to Know About Word-of Mouth Marketing
Your target audience trusts their inner circle of friends, family and social network more than the content you produce. How can you break into or improve your word-of-mouth marketing? Throughout March,...
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4 Ways PR Pros Find Local Networking Opportunities
As communicators, creating relationships with journalists, influencers and other industry experts is crucial to a solid PR strategy. And networking is a great way to do just that. One helpful—not to...
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How to Use Word-of-Mouth Marketing
When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Let’s think about that for a...
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Social Good: The Secret to Engaging Employees & Consumers
Tactics for generating word-of-mouth are plentiful. But what one tactic can drive employee engagement and consumer support? The answer is corporate social responsibility (CSR). It’s a broad term...
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6 Pro Tips to Create Bigger Buzz for Your Business
If you believe that superior products and services are the ones that generate the most “buzz,” think again. According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow)....
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Why You Don’t Need a Gargantuan Communication Budget
If you read a lot of market and communication case studies, you might come to the conclusion that the only effective businesses in the digital space are big businesses. McDonald’s experiments with...
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Navigating the Waters of Client Testimonials
Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent...
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